Wednesday, July 9, 2008

InBev cost-cutting measures set for U.S. export

Economy flights, enforcement of double-sided printing and fewer staff with mobile phones.

Belgian-Brazilian brewer InBev is likely to export its belt-tightening to the United States to squeeze out up to $1.4 billion of costs if it succeeds in taking over U.S. peer Anheuser-Busch.

"Zero-based budgeting" is central to InBev's business model in which departments have to justify all spending, rather than just changes in their budgets.

Brought in from Latin America when Belgium's Interbrew merged with Brazil's AmBev to form InBev in 2004, it has been applied across the company's regions -- North America from 2005, western Europe from 2006 and eastern Europe and Asia from 2007.

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